POSITION: Lead / Manager - PR  FUNCTION: Marketing  LOCATION: Mumbai  THE CONTEXT:   Tata UniStore is a 100% subsidiary of Tata Industries venturing into e-commerce with focus on building an Omnichannel Market Place model. The initial focus would be on partnering with various sellers in the categories of Lifestyle, Electronics etc. This position is critical from the overall context of Omnichannel being the key differentiator in driving the customer value proposition.   Summary of the candidate:  The right candidate possesses extensive media relations and social media experience/relationships across both offline & online mediums, is an expert at writing and disseminating news releases and customer success stories, has familiarity handling crisis communications, can exercise high-judgment while acting quickly, as well as the ability to lead launch events.  Responsibilities  - Experience in developing and delivering disruptive PR campaigns   - Well networked with Contacts and experience in Digital PR  - Planning Publicity strategies and campaign  - Ensure consistent messaging in brand communication across various mediums in Electronic, print, and online media - Press Releases, Spokesperson interviews for Brand Stories and Industry Stories, Guest Columns etc  - Dealing with enquiries from the Public, the press and related organizations  - Organizing promotional events such as press conference / Visits.  - Monitoring and evaluation of press coverage across media  - Liasion with Govt. Departments, Clients, Corporates and the Press.  - Designing, writing and Producing presentation, Press release, Articles, Leaflets, In-house Journal, write Publicity Brochures, Information for website and Promotional videos.  - Manage news-related business and feature press opportunities   - Identify and develop customer references for written success stories on the web, use in media relations, video testimonials, and public speaking opportunities  Skills:  - Minimum of 5 - 8 years of public relations experience   - Strong relationships and network of local media contacts

Mumbai

TATA eCommerce - Digital Public Relations 

TATA eCommerce - Digital Public Relations  ,Job Description for TATA eCommerce - Digital Public Relations  in TATA Industries Ltd - Ecommerce in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for TATA eCommerce - Digital Public Relations  in TATA Industries Ltd - Ecommerce in  Mumbai for (8-12) years of experience. Apply Now!