Job Description :

Business Vertical: Rural Business



Department: Business



Designation: Product Manager

Line of Business: Rural Retail & Agri Allied Finance



Proposed Immediate Superior: BH - Rural Retail & Agri Allied Finance

Grade: M4 / M5

Key Objective of the Job:

- Conceptualize Innovate, Develop and Drive Rural / Agri allied Products.

- Research and develop a repository of knowledge of the rural markets - nuances, products, economics, practices, etc.

- Create innovative technology driven business models/ products which will enable cost effective, process driven, profitable, and sustainable business.

- Travel extensively to remote rural areas so as to understand and incorporate local nuances into product and IT development.

- Prepare business related policies such as pricing, payouts etc in alignment to market realities and internal profitability targets.

- Liaison with all external stakeholders like manufacturers/ regulators/ credit bureaus, etc

- Act as a nodal point for the business to all internal stake holders

- Managing rural business portfolio ensuring overall profitability by crosses selling other Asset products of organization.

- Knowledge of Rural markets and products offering as per seasonality of market with thorough knowledge of Regulatory guidelines governing Rural business.

- Comprehensive and Proactive management of healthy portfolio, by optimizing allocation of capital to profitable business products and put controls to deliver value based growth.

Major Deliverables:

- Roll out market relevant and innovative products within acceptable turnaround times

- Publish various reports related to industry to enable better understanding of the sector

- Customize/ co-develop/ partner with IT partners and develop robust IT systems within short span of time

- Value add in various processes to ensure that the cost to income ratio is within targeted levels

- Release monthly product related matrices timely and vendor payments released on time without recon

- Facilitate sourcing teams by creating schemes and other such enablers to ensure both top and bottom line targets are met

- Meet all cross sell and fee based income streams as per targets

- Travel extensively across locations to get an Understanding of ground realities before formulating product and business plans.

Specialized job competencies:

- Exposure to Rural (Tier 3 to Tier 6 markets) with a experience/ fair understanding of MFI business

- Thorough knowledge of Rural based financial offerings and proven track record with related job knowledge in handling the same objectives as mentioned above.

- Sound Analytical skills to develop new product strategies based on inferences from Internal data of Organization and market scenario for Agri Business.

- Must have good contacts with Business players seasoned in the Industry and be proactive to implement best practices to be at Par in the industry.

- Thorough knowledge of rural customers Income sources and their pattern of expenditure with sound knowledge of Crop economics and the seasonality of income.

- Thorough Understanding of Land documents like 7/12 / Khasra / Khatauni / Adangal / Patta passbook.

- Understanding of Income opportunities from Agri Allied activities like dairy, poultry, fishery, plantations etc.

- Strong interpersonal and verbal communication to coordinate with Sales, Credit, Risk, Operations, Legal and finance teams to drive the profitability of Business.

- Knowledge of RBI guidelines determining the scope and Mandates of Rural Business for Financial institutions.

Educational Qualification:

- Preferably Post graduate in AGRI or Allied Sciences / MBA or Post Graduate Diploma in Agri Business Management.

Desired Experience: 5-7 years

Other desired attributes:

- Preferably having exposure in two of the four regions (North/ South/ West/ East)

- Ready to travel extensively and work closely with the field teams

- Excellent written and Verbal communication skills. More importantly ability to articulate self effectively

- High levels of integrity

- Ability to interact and manage senior management

Location: Thane

Number of Positions: 1

Product Manager - Rural Retail & AGRI Allied (Ware house, Crop loans, Dairy, poultry and rural housing)

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