Tailorman - Online Marketing Manager

Manager - Online Marketing

About Us:

Tailorman is a Premium Made-To-Measure Menswear brand offering very high quality custom made garments at Revolutionary Prices. This company has distinguished itself from the regular e-commerce herd by creating a unique business model that includes ecommerce (www.tailorman.com) , Guide Stores and Home Visit Service to reach urban and semi-urban customers. The Company was founded by Asias’s largest exporter of suits and jackets and an internet entrepreneur who founded India’s leading online jewellery store.

Job Description :

1. Day-to-Day Management of all Digital Marketing Campaigns including Search ( Google), Display ( Affiliates), Social Advertising ( Facebook PPC).

2. Coordinate with the third party vendors, affiliates for various marketing campaigns such as Electronic Mailers, Display Advertising and Retargeting.

3. Daily/Weekly reporting and analysis of all the marketing campaigns and consistently improve the efficiency of each medium.

4. Research emerging technologies for industry best practices and opportunities to improve internal analytics tools.

5. Project Management : Coordinate with design, graphics and engineering teams and prepare the marketing communication material according to the Merchandising Calendar.

6. Web Analytics : Consistently monitor the KPIs and other health indicators and take corrective action in critical situations.

Skills Required :

- Hands on experience with SEM/SEO/Facebook Advertising

- A creative and conceptual thinker.

- An analytical mindset and attention to detail.

- Experience in an Ecommerce company is a plus

Qualifications :

- IIT/NIT (MBA is added bonus)

- CGPA of 7.5+/10

Compensation : As per Industry Standards.

Please include your current location, years of experience, and current CTC in the cover letter.