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13/10 Veeran
Recruiter at Syngenta

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Syngenta - Senior Product Manager - CP Business (10-15 yrs)

Pune Job Code: 501652

Role Purpose

- Provide strategic support to set and implement portfolio direction for CP business in line with Territory Portfolio/Indication strategy

- Leverage asset category across crops and optimize utilization, NPV

- Evaluate market opportunities, its potential, portfolio development, risk assessment and overall manage existing and upcoming assets to drive registration/ label claim recommendations

- Ensure PLC mgmt and opportunity maximization of the assets in coordination with R & D, Regulatory, Supply & Finance.

- Work closely with Heads of Assets to identify key strategic focus (market pull) and help create portfolios that maximize success of the product/portfolio strategy (as measured by profit, share, satisfaction)

- On the business side, as a Senior Manager will be required to contribute to the overall business strategy and grow portfolio across crops into the future

- Implement strategic push of assets/platforms to relevant SMSes to ensure projected financial targets for individual assets are met

- Create portfolio performance and market positioning updates and help identify gaps to be filled (to discuss with Head of Asset/Category)

- Plan, review, challenge, and consolidate all category relevant aspects of portfolio strategies and business cases into short mid and long term priorities and actions

- Support the Head of Asset to drive implementation of crop portfolio strategies in territory

- Support the Head of Asset working with functional leads as needed to drive strategic projects through completion

- Leads the team of 1-2 Asset Product/Brand Managers, mentoring them on day to day basis.

Dimensions

Complete all the sections which are applicable for the role and leave the others blank.

- People: No of direct reports [1], No of indirect reports [x]

- Geographic Scope: [South Asia]

Accountabilities :

- Ensure effective positioning of the products responsible for.

- Support with Data and analysis for the development of 5-year territory CP portfolio strategies in coordination with Sr. Product manager aligning key portfolio strategies to enable profitable market share growth and get consensus on priorities and resource plans.

- Develop and monitor market intelligence, bringing in customer insight into Territory Portfolio Leadership Team.

- Manage alignment with Territory & AT asset teams; coordinate and support as per requirement

- Build a business case for new product ideas.

- Ensure robust brand launch plans are developed, implemented and reviewed on regular basis for new and strategic products.

- Develop and manage key account relationships, providing marketing and technical support

Capability and Organization Accountabilities :

- Establish connectivity with territory asset teams to ensure effective/efficient communication.

- Ensure firewalls are maintained between key accounts.

- Work closely with Territory/AT CP team for portfolio and specific projects.

- Work closely with Business Planning and Development Manager in the development of market opportunities and KAM relationship

Knowledge, experience & capabilities :

- Syngenta products and key competitor products

- Crops and Agronomy knowledge

- Customers / Channels for CP in country

- Internal processes / governance

- Marketing, Business operations, basic understanding of R&D and finance

Critical experience :

- Internal experience of the agri-business sector in Marketing, Sales, and Strategy

- Experience in portfolio and asset management in CP

- Working relationship with above territory organization and other companies

Critical technical, professional and personal capabilities

- Understand market dynamics and competitive environment in primary crop markets.

- May require extensive interaction with Key Accounts who may be competitors of Syngenta. Ability to maintain a firewall is critical.

- Designs effective product life cycle management strategy and brand strategy

- Ability to apply mase pillars effectively

- Creates strong, distinctive brand plans

- Delivers distinctive value proposition to customer

- Develops/implements effective product communications

- Develops/implements effective pricing strategy (lead value pricing, influence transactional pricing) with the pricing manager

- Support effective campaign strategy

- Support effective Key account strategies

- Able to use market research effectively to understand customer, markets, and channels

- Anticipates changes in the market and adjusts strategies accordingly

- Analytical thinking

- Financial acumen

- Strategic thinking

- Influencing and negotiation

- Communication and presentation skills

- Program / project management

Critical leadership capabilities

- Sets ambitious strategic goals

- Communicates with impact

- Leads change and hold ambiguity

- Builds a culture of innovation

- Focuses on customers

- Managers for performance

- Develops people, organization, and self

- Collaborates across boundaries

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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