Syngenta - Senior Product Manager - CP Business (10-15 yrs)
Role Purpose
- Provide strategic support to set and implement portfolio direction for CP business in line with Territory Portfolio/Indication strategy
- Leverage asset category across crops and optimize utilization, NPV
- Evaluate market opportunities, its potential, portfolio development, risk assessment and overall manage existing and upcoming assets to drive registration/ label claim recommendations
- Ensure PLC mgmt and opportunity maximization of the assets in coordination with R & D, Regulatory, Supply & Finance.
- Work closely with Heads of Assets to identify key strategic focus (market pull) and help create portfolios that maximize success of the product/portfolio strategy (as measured by profit, share, satisfaction)
- On the business side, as a Senior Manager will be required to contribute to the overall business strategy and grow portfolio across crops into the future
- Implement strategic push of assets/platforms to relevant SMSes to ensure projected financial targets for individual assets are met
- Create portfolio performance and market positioning updates and help identify gaps to be filled (to discuss with Head of Asset/Category)
- Plan, review, challenge, and consolidate all category relevant aspects of portfolio strategies and business cases into short mid and long term priorities and actions
- Support the Head of Asset to drive implementation of crop portfolio strategies in territory
- Support the Head of Asset working with functional leads as needed to drive strategic projects through completion
- Leads the team of 1-2 Asset Product/Brand Managers, mentoring them on day to day basis.
Dimensions
Complete all the sections which are applicable for the role and leave the others blank.
- People: No of direct reports [1], No of indirect reports [x]
- Geographic Scope: [South Asia]
Accountabilities :
- Ensure effective positioning of the products responsible for.
- Support with Data and analysis for the development of 5-year territory CP portfolio strategies in coordination with Sr. Product manager aligning key portfolio strategies to enable profitable market share growth and get consensus on priorities and resource plans.
- Develop and monitor market intelligence, bringing in customer insight into Territory Portfolio Leadership Team.
- Manage alignment with Territory & AT asset teams; coordinate and support as per requirement
- Build a business case for new product ideas.
- Ensure robust brand launch plans are developed, implemented and reviewed on regular basis for new and strategic products.
- Develop and manage key account relationships, providing marketing and technical support
Capability and Organization Accountabilities :
- Establish connectivity with territory asset teams to ensure effective/efficient communication.
- Ensure firewalls are maintained between key accounts.
- Work closely with Territory/AT CP team for portfolio and specific projects.
- Work closely with Business Planning and Development Manager in the development of market opportunities and KAM relationship
Knowledge, experience & capabilities :
- Syngenta products and key competitor products
- Crops and Agronomy knowledge
- Customers / Channels for CP in country
- Internal processes / governance
- Marketing, Business operations, basic understanding of R&D and finance
Critical experience :
- Internal experience of the agri-business sector in Marketing, Sales, and Strategy
- Experience in portfolio and asset management in CP
- Working relationship with above territory organization and other companies
Critical technical, professional and personal capabilities
- Understand market dynamics and competitive environment in primary crop markets.
- May require extensive interaction with Key Accounts who may be competitors of Syngenta. Ability to maintain a firewall is critical.
- Designs effective product life cycle management strategy and brand strategy
- Ability to apply mase pillars effectively
- Creates strong, distinctive brand plans
- Delivers distinctive value proposition to customer
- Develops/implements effective product communications
- Develops/implements effective pricing strategy (lead value pricing, influence transactional pricing) with the pricing manager
- Support effective campaign strategy
- Support effective Key account strategies
- Able to use market research effectively to understand customer, markets, and channels
- Anticipates changes in the market and adjusts strategies accordingly
- Analytical thinking
- Financial acumen
- Strategic thinking
- Influencing and negotiation
- Communication and presentation skills
- Program / project management
Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and hold ambiguity
- Builds a culture of innovation
- Focuses on customers
- Managers for performance
- Develops people, organization, and self
- Collaborates across boundaries
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