Syngenta - SE Manager - Seeds

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

About this Job:

Role Purpose

- Execute the Crop Strategy for the assigned crop and country

- Collaborate internally and externally to drive the Integrated Crop Solution strategy across the country

Accountabilities :

- Support the creation of mid to long term Crop strategy

- Execute country crop strategy through long term and medium term plans

- Enable the creation of ICS Protocol by understanding and internally communicating grower pain points to appropriate stakeholders

- Influence the grower towards purchasing the Crop Solution by ensuring the right product positioning

- Co-create and monitor the marketing campaign, including Pricing, Positioning and Expansion Plan for the Crop Solution

- Create long term market forecasts for the crop and validate short term forcasts

- Build solution demonstration capability through Syngenta Learning Centers across regions

- Identify opportunities for portfolio development and expansion by analyzing current gaps

- Manage collaborations with universities and agri research centers for endorsing the crop solution

- Manage the pilot and rollout of the crop solution across regions

- Achieve annual business volume targets

- Manage new brand launches from design to implementation

- Gather market intelligence on competitor products and their capabilities

- Coach the sales team on the appropriate message to be conveyed to the grower for a given Crop Solution

Key Deliverables :

- Achieve Crop business delivery targets

- Drive Crop portfolio business development and strategy in the country

- Ensure successful new launches for the assigned crop

- Drive Integrated Crop Strategy for the assigned crop

Essential Knowledge & Experience:

Critical knowledge :

- Sound understanding of grower buying patterns and behaviours, and the key factors influencing the same

- Sound understanding of factors like rural infrastructure, seasonal income, social structures and daily routine in rural life, and their impact on the business dynamics

- Detailed knowledge and understanding of seeds market, segments, their key drivers and traits and product fitment

- Knowledge of brand management and promotion strategies that enhance the perceived value of the products / Crop Solutions; knowledge of new brand introduction, packaging, labelling, value based pricing etc.

- Insight about the existing market and its potential, competitor strengths and weakness, relevant market trends

- Awareness about the Government Agricultural policies pertaining to the given region / product, and its impact on the business

- Keen awareness of the major cost drivers of the organisation as a whole, the major cost parameters, and the cost related impact of the decisions taken

Critical experience :

- Experience in marketing and business development for a product applicable to the agriculture / rural market

- Experience in working with multiple internal and external stakeholders

- Experienced trainer / coach

Critical technical, professional and personal capabilities

- Ability apply the rural awareness to drive business in the country.

- Ability to apply marketing concepts like product positioning and market segmentation to the agriculture market in order to establish the desired product image

- Ability to exploit opportunities to collaborate and help others in the interest of developing and motivating people and functions; foster and build relationships; assisst colleagues to adapt to change and encourage innovation and initiative where appropriate

- Ability to present a balanced view of the customer ecosystem by understanding their underlying problems and the reasons for ongoing challenges

- Ability to present a complex technical concept simply to the audience by the use of analogies, diagrams, visuals, videos, animation etc.

- Capable of effectively scheduling and organising the work elements of a project, to the extent of anticipating obstacles and thinking ahead about next steps

- Ability to link people, ideas, amd information throughout the project life cycle

- Ability to identify and articulate value proposition appropriate to each level of contact in order to influence without authority

- Capable of solving complex problems using analytical thinking, including data collection, analysis, establishing logical trends, relationships and deductions, and identifying a solution for resolving the problem

- Capable of visualizing concepts by taking a holistic, abstract or theorotical perspective using common sense, past experiences to identify problems or situations

- Ability to effectively cope with change, handle risk and uncertainty comfortably; decide / act without having the total picture

- Ability to maintain a positive attitude when faced with setbacks, recover quickly from dissapointments

- Ability to train / coach

Critical leadership capabilities

- Communicates with impact

- Leads change and holds ambiguity

- Focuses on customers

- Manages for performance

- Develops people, organization and self

- Collaborates across boundaries

Education / Qualifications:

- Post Graduate/ MBA in Marketing & Graduate in Agricultural sciences.