Title : Sr. Analyst ( BV ) Shift Timings - 2 pm to 11 pm IST Role Summary/Purpose : - The selected candidate will be part of Analytics Center of Excellence rolling up to Synchrony Financial, India. The candidate will be part of Digital marketing Analytics team and will be responsible for taking project requirements &amp; project execution and driving thought leadership &amp; Innovation. Essential Functions / Responsibilities : - Deliver on Ad-hoc &amp; Strategic projects and also Analytical packages that can be best practiced. - Bring in best-in-class industry practices in Digital Analytics. - Performing ROI analysis to evaluate efficiency and effectiveness of different online marketing campaigns - Proactively propose, initiate &amp; execute strategic projects that leveraging Digital data. - Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth - Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution - Leveraging the Digital data optimize the online marketing cost. - Propose new digital data sources which could have potential impact on the business. - All projects should be adhering to SLA's on timeliness, accuracy &amp; compliance. - Regularly communicate with Stakeholders on Projects - Facilitate team meetings with US Portfolio analytics team. - Proactively leverage expertise in the larger team to deliver positive business impact. - Explore latest Tools and Techniques in the Industry and leverage them for Advanced analytics. Qualifications / Requirements : - 3+ years of experience in Analytics domain with at least 2 years in Digital Analytics. - Degree in Statistics, Mathematics or B.tech / M.Tech or relevant experience. - Strong Experience in Adobe Analytics or Omniture or Google Analytics is mandatory. - Experience in Dynamic Tag Management or Ensighten is mandatory. - Data analysis using SAS or Python or R highly desirable - Strong working knowledge on using Tableau is mandatory - Strong written/oral communication skills. - Proven ability to deliver Analytical solutions for Business problems. - Knowledge on SQL, UNIX and oracle database. Desired Characteristics : - Ability to drive initiates for Talent Development in the larger team. - Understanding of macro-economic conditions - Good knowledge of latest Analytical practices in the Industry. - Knowledge on Social Media and tools that analyses - Good understanding of Credit card, private-label, or financial services business.

Hyderabad

Synchrony - Senior Analyst - Digital Analytics   

Synchrony - Senior Analyst - Digital Analytics    ,Job Description for Synchrony - Senior Analyst - Digital Analytics    in Synchrony Financial in  Hyderabad for (3-5) years of experience. Apply Now!

Job Description for Synchrony - Senior Analyst - Digital Analytics    in Synchrony Financial in  Hyderabad for (3-5) years of experience. Apply Now!