Title : AVP Marketing Solutions Role Summary/Purpose: The selected candidate will be part of Marketing Solutions, Analytics Center of Excellence rolling up to Synchrony, India. As an Assistant Vice President, you will have the opportunity to work on major business initiatives that contribute to SYF's growth and productivity objectives. In this role, you will have the responsibility of managing multiple Power Curve assignments supporting the Marketing solutions function & will work directly with the business, IT and COPS teams in catering to the end-to-end implementation needs. Essential Functions/Responsibilities: - Manage Power Curve implementations and validation for Marketing campaigns. - Responsible to manage the oversight of the powercurve marketing platform and rule engines. - Assist in development and execution (coding, testing and implementing Power curve) of Marketing campaigns. - Manage projects to ensure successful implementation of Power Curve tool on marketing campaigns and processes - Represent COPS team for all projects related to the Power Curve. - Support COPS team in response to internal and external audit requests. - Support Retail Cards, PS and CC initiatives. - Complete audits of Power curve implementations for the campaigns. - Work on several different projects simultaneously, of varying complexity and length. Establishing priorities and coordinating work - Appropriate management of time and resources - Proactively manage efforts to maintain stakeholder satisfaction, and quantify project benefits delivered - Develop and support Best-in-class analytic solutions. - Provide thought leadership in various initiatives/projects and share best practices - Influence Senior Management on new tools/solutions/ideas built by the team. Qualifications / Requirements: - Bachelor's degree and 8+ years of relevant experience in Campaign operation managements, marketing or appropriate field in a credit card or; in lieu of a bachelors' degree, 10+ years of relevant experience in Campaign operation managements, marketing or appropriate field in a credit card. - Strong Technical abilities and hands on experience SAS Marketing Automation, SAS Customer Intelligence Studio, SAS - Enterprise Guide and Experian Power Curve (Strategy Manager). - Experience using SAS, SQL, R & Unica, direct marketing campaign management tools and on Power Curve tool. - 4+ year experience managing a team to accomplish a set of goals. - Database marketing experience within financial services focusing on client lifecycle/acquisition management - Demonstrated project management experience with extreme attention to detail, report accuracy, data integrity, and team focus. - Ability to prioritize and complete a variety of simultaneous tasks. - Strong interpersonal and communication skills, including the ability to work effectively with a wide range of end users. - Ability to communicate technical information effectively, both written and verbal. - Ability to work under pressure, meet deadlines, and manage project details while balancing multiple priorities. Desirable: - BSc equivalent in analytical field, Post-Graduation in MSc/ MBA is an added advantage - Knowledge of Experian Power Curve (Strategy Manager). - Advance SAS/SQL/R, UNICA, SAS Marketing Automation, SAS Customer Intelligence Studio, SAS Enterprise Guide capability/proficiency. - Exposure to Big Data technologies

Hyderabad

Synchrony - AVP - Marketing Solutions - Analytics Center of Excellence 

Synchrony - AVP - Marketing Solutions - Analytics Center of Excellence  ,Job Description for Synchrony - AVP - Marketing Solutions - Analytics Center of Excellence  in Synchrony Financial in  Hyderabad for (10-15) years of experience. Apply Now!

Job Description for Synchrony - AVP - Marketing Solutions - Analytics Center of Excellence  in Synchrony Financial in  Hyderabad for (10-15) years of experience. Apply Now!