Loyalty and Retention manager will be responsible for the overall management of the customer retention programs through strategic planning and marketing. Should bring on table a solid understanding of the overall product management process and experience with developing & implementing retention programs. Will lead the overall customer loyalty and retention strategy, including the development, project management and implementation of retention programs for various products and services.  KEY RESPONSIBILITIES:-  - Lead the overall customer loyalty and retention strategy, including the development, project management and implementation of retention programs for the company  - Identify opportunities & implement tactics to maximize revenue and minimize churn among existing customer bases   - Work with product management team and cross-functional teams to create and launch retention campaigns/programs, driving loyalty and revenue  - Analyze and report monthly usage patterns, churn, customer base trends, and customer retention projects and initiatives  - Liaise with agencies and other external vendors to develop customer contact strategies  - Design marketing campaigns aimed at retention and value preservation.  - Understand brand and product proposition through all communication channels  - Deliver out of the box campaigns that will enrich customer experience which will increase: Customer Life time value and Revenue.  - Build close relationships with other business functions including product management, marketing communication and technical to execute campaigns and evaluate them periodically.  - Monitor changes and keep updated on the organization's products or services   - Track customer complaints and develop customer service policies and standards   - Carry out market research and customer surveys to assess demand, loyalty, brand positioning and awareness  DESIRED CANDIDATE PROFILE:-  - MBA or Masters in Marketing or related discipline strongly preferred from Tier1/Tier2 college  - 3-5+ years of marketing experience; experience with customer retention, email marketing and digital strategy.  - A proactive, metrics-focused approach with accountability for results, including a demonstrated ability to deliver ROI and a proven track record of delivering on customer renewal and upgrade metrics.   - Budget management with proven ability to optimize the marketing mix across multiple channels.  - Ability to work in an agile, fast-paced environment with the ability to meet deadlines and manage simultaneous programs and projects.  - Experience defining and implementing digital marketing programs and campaigns is required.  - Experience with web analytics, online insights, segmentation and behavioral trends.  - Excellent verbal, interpersonal and written communication and experience presenting to all levels of the organization.  - Candidates with experience from telecom & e-commerce have added advantage.

Bangalore

Swiggy - Loyalty & Retention Manager 

Swiggy - Loyalty & Retention Manager  ,Job Description for Swiggy - Loyalty & Retention Manager  in Swiggy in  Bangalore for (1-4) years of experience. Apply Now!

Job Description for Swiggy - Loyalty & Retention Manager  in Swiggy in  Bangalore for (1-4) years of experience. Apply Now!