Hiring for GM- Marketing at Swiggy Location: Bangalore Job Description Areas of Responsibility Indicative Activities - Brand Strategy Build a portfolio of strong brands by creating compelling identities against distinct consumer needs. The consumer love for these brands will need to be built with strong communication strategies - Build a CMI framework in conjunction with the Marketplace CMI head. The incumbent in this role will lead development of all consumer learnings to garner a deep understanding of consumer needs. - Analyze insights across different markets to unearth gaps and opportunities for new brand building. Stay adept with consumer trends and changing dynamics in the industry - Brand Communication Develop and drive end to end brand framerworks for new and existing labels, including extensive crafting of target audience, consumer personas, their needs states and how each label solves for the same - Be at the forefront of all agency interactions to craft brand narratives, stories, creatives and continually refine brand positioning in order to best setup new and exisiting labels for adoption and retention from consumers. Work extensively with the creative team to break through the clutter and define a visual language for each label. - Brand Building Work closely with the Swiggy marketplace marketing team to initiate, commision and direct execution of brand campaigns (including all ATL, BTL, Print, outdoor and digital campagins), thus constantly keeping new and exisiting labels relevant to consumers. - Constantly analyze the relevance of each label with it's current and new consumers. The role would be required to tailor the brand communicatin in every mrket (contextual communication, language, symbols) to build the brand comms in line with regional insights.

Bangalore

 Swiggy - General Manager - Marketing  

 Swiggy - General Manager - Marketing   ,Job Description for  Swiggy - General Manager - Marketing   in Swiggy in  Bangalore for (3-8) years of experience. Apply Now!

Job Description for  Swiggy - General Manager - Marketing   in Swiggy in  Bangalore for (3-8) years of experience. Apply Now!