This role is to head brand marketing for Swiggy, owning efforts across creative communication, campaigns, ATL & BTL, all offline marketing, media, partnerships & sponsorships, alliances, to build the Swiggy brand and generate growth for the organization.  Roles and Responsibilities :   - Responsible for brand management, brand development and brand identity end to end, and correspondingly all of the activities necessary to build, maintain and develop the brand  - Responsible end to end for campaign management including communication development, execution, deployment and tracking to deliver brand and business goals  - Responsible for all offline spends and budget management, including quarterly and half yearly spend planning, allocation of budgets between channels, efficiencies and tracking   - Responsible for media planning for campaigns, including media agency management, evaluation of media plans, and generating high efficiency plans to deliver campaign success.  - Responsible for all ATL campaigns working in conjunction with city teams, as well as deployment, monitoring and tracking of BTL campaigns, executed by city teams.  - Developing national and city campaigns that are tied to business goals, and aligned with key events that are culturally relevant   Responsible for partnerships, sponsorships and alliances : generating efficient growth through innovative partnerships with banks, wallets, e-com, other industry players to build brand awareness, generate new user acquisition and growth for the business overall  - Responsible for all creative & consumer communication and development, from brand campaigns, ATL, BTL, to digital, PN, Emailers, remarketing and so on. The creative excellence hub for the entire brand rests here, end to end.  Agency management : digital & social agencies, media agencies, and creative/offline agencies - building and maintain relationships, evaluation of agencies, and driving them to deliver goals for the brand  - Responsible for Consumer insights : leading efforts like the brand track, consumer usage panel, and other research efforts to gain a consumer understanding in shaping marketing, business and communication efforts.  - Responsible for social and content strategy & building the same while shaping larger brand identity and personality.   - Leading a large team of creative designers, creative leads, social and content teams, alliances and partnerships team, brand and marketing managers - responsible for team management, team building, hiring and engagement.  - Part of the larger leadership team and a key stakeholder within the org, playing an integral, central role in a large number of initiatives both within and outside marketing.  Required experience and skills :  - Strong core marketing experience of between 6-8 years, with core brand marketing and brand management experience of 4-6 years  - Must have led 360d campaigns comprising all marketing channels including print, TV, outdoor, digital, PR etc end to end to deliver brand & business goals  - Comprehensive media understanding, has to have managed big budget media campaigns and the ability to evaluate media plans critically.  - Strong agency management experience, both creative and media  - Proven leadership and team management skills, has to have led a team comprising creative designers, brand & media managers.  - Should be familiar with consumer insights, research techniques and methodology using them as a key aspect of brand building and communication strategy.  - Must be a post graduate from a premium Tier 1 institute  - Should have outstanding communication and leadership skills, be collaborative and a team player  - Should have a self-starter attitude and possess high integrity

Bangalore

Swiggy - AVP/Head - Brand Marketing - IIM/MDI/ISB/FMS 

Swiggy - AVP/Head - Brand Marketing - IIM/MDI/ISB/FMS  ,Job Description for Swiggy - AVP/Head - Brand Marketing - IIM/MDI/ISB/FMS  in Swiggy in  Bangalore for (7-13) years of experience. Apply Now!

Job Description for Swiggy - AVP/Head - Brand Marketing - IIM/MDI/ISB/FMS  in Swiggy in  Bangalore for (7-13) years of experience. Apply Now!