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11/12 Shruthi S
Consultant at CareerNet

Views:2411 Applications:22 Rec. Actions:Recruiter Actions:11

Survey Designing Specialist - FMCG (3-6 yrs)

Bangalore Job Code: 285524

Survey Designing Specialist

Core Skills Required :

- Experimental Design

- Design of Experiments

- Conjoint Analysis

- Discrete Choice Model

- Survey design for complex statistical studies on pricing elasticity and promotions

- Engage 3rd parties and/or internal people programming the surveys

- Manage 3rd party vendors executing the surveys

- Conduct significance tests to ensure data quality and sufficiency

Main Characteristics : Challenges

- Translate business problems into a survey design, manage 3rd party execution of the survey, and build structured data sets accordingly to enable insights and actions.

Evaluation Criteria (Targets) :

- Projects delivered in time, in budget and without business disruption

- Project final analysis and deliverables signed off by country research stakeholders

- Final analysis implemented in better promotion strategy or pricing decisions

Key Dimensions :

- Global Directors Sales (Trade Marketing and Revenue Management) & Marketing Insights

- BU / Country Managers and Directors

- Global Revenue Management VP

- Previous work experience required

- Experience building complex statistical models and analysis

- Conjoint or discrete choice analysis (multinomial logit modelling, censored regression, or experimental design)

- Survey research experience

- Proven skills in translating statistics into insights

- Experience in Pricing / Promotions strongly preferred

- Experience in CPG company strongly preferred

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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