Strategy Lead - Marketing Analytics - BFSI

Designation : Lead Strategy Analysis

Location : Bangalore

BU Overview:

Business Analytics & Research (BA&R) comprises many capabilities: Investment Research & Analysis, Primary Research, Secondary Research, Campaign Execution and Effectiveness, Reporting and MIS, Predictive Modeling, Strategic Analysis and Digital Analytics. This position is part of the Marketing Effectiveness

Role Description:

- The position will support the marketing function and work primarily on marketing analytics areas including design of experiments( DOE), Marketing Mix Modelling, Driver analysis for direct marketing campaigns

- The role will focus on targeting strategy for new acquisitions as well as client management strategies for existing customers.

- This position will be working in close co-ordination with the Campaign Operations, DM Programs and Integrated Marketing teams in India and US to evangelize statistical initiatives for improving marketing effectiveness

- Candidate is expected to have good understanding of media and marketing mix modelling and will have to develop a good understanding of client's Media mix concepts & methodology

- Demonstrated statistical/econometric modelling skills using SAS eMiner, R or other statistical modeling software specifically for Time series regression, Hierarchical Linear Models , Structural equation Models and Optimization

Candidate Description:

- Ability to understand business problems and design advanced statistical and analytical solutions independently

- Demonstrated expertise in techniques like Time series regression, Hierarchical Linear Models , Structural equation, ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.

- Effective presentation and story boarding skills with exposure to executive level presentations

- Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing strategy

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Experience in managing partner relationships and overall program management

- Experience in presenting to varying audience effectively

Behavioural Attributes:

- Excellent communication skills and ability to interact with all levels of end users and technical resources

Education and Experience:

- Masters/PHD in statistics from a reputed university

- 10-12 years of overall Analytics experience with at least 7 in marketing analytics related areas