Star Union Dai-ichi Life Insurance - AVP - Marketing

Customer Centricity

- Responsible for driving initiatives which makes SUD Life demonstrate customer centricity

- Create new Service Programmes and rally the organization around it

Branding & Communications

- Revisit the brand identity for SUD Life and create a Brand Model which should finally translate into brand values for the organization

- Create clutter-breaking mass media campaigns. High impact with modest budgets

- Find creative formats or programmes where SUD Life brand association can be used intelligently

Channel Support

- Work closely with Sales Channels and create new ideas/solutions to help them sell better and more effectively

- Work closely with other channels like HR to create and promote the company culture and employees friendly initiatives

- Have a strong internal communications programme in place

Market Research

- Generate consumer insights through primary and secondary research

- Collate insights form bank sales personnel as well as bank customers. This should feed into new products or service insights

Events & Sponsorships

- Conceptualise and implement key company events

- Identify right sponsorship opportunities for SUD Life