CONTEXT  The role is for a lead position to handle strategic building of marketing plans to grow the share and leadership of a Sporting property in the country in the overall Sports/TV universe by driving viewership and engagement amongst the potential viewer base, including the current set of viewers and the potential new viewers.  KEY RESPONSIBILITIES  Driving viewership (awareness, intention to watch) for different Sport properties in a Vertical throughout the year through disruptive and innovative communication and marketing plans. This involves:  - Developing actionable insights into effective product, media and communication plans  - Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment  - Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios  - Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team  - Collaboration with Sports federations and Government bodies  - Build team affinity, heroes and strategically position the Sport in the emerging sports landscape  Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties  - Playing a pivotal role in the sports leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans  QUALIFICATION  - MBA from a premium Tier 1 institute is a must  - 12-16 years of core marketing and brand management experience; driving ATL/BTL plans for complete categories  - Data - jedi- having worked in emerging / fast paced product categories and built brands  - Someone who has built a new category and made the brand(s) in that category number one in that space  KNOWLEDGE AND SKILLS  - Exposure to planning and strategy for on-air & off-air promotion; running digital campaigns and conducting events  - Experience in managing an end-to-end TVC creation and delivering campaign creatives  - Executional excellence & strong bias for action  - Excellent communication & presentation skills  - Proficiency in managing partner relations (internal & external)  - Experience in managing a team of 3-5 full-time resources  PERSONAL ATTRIBUTES  - Avid Sports enthusiast  PERFORMANCE MEASURES  - Reach % for each of the properties  - TVR for the properties  - Unaided Awareness % for each of the properties  - Monetization achieved in comparison to Goals set

Mumbai

Star TV - Marketing Lead - IIM/MDI/ISB/FMS 

Star TV - Marketing Lead - IIM/MDI/ISB/FMS  ,Job Description for Star TV - Marketing Lead - IIM/MDI/ISB/FMS  in Star India Pvt Ltd in  Mumbai for (12-16) years of experience. Apply Now!

Job Description for Star TV - Marketing Lead - IIM/MDI/ISB/FMS  in Star India Pvt Ltd in  Mumbai for (12-16) years of experience. Apply Now!