Job Summary:

- The Marketing & Digital Communications Manager is responsible for the planning, development and implementation of all of the Organization's marketing strategies, marketing communications, and public relations activities, both external and internal.

- This will be achieved through a combination of corporate communications, Public Relations and e-marketing development communication strategies

- On the basis of the agreed strategy, devise will be responsible for the delivery of the Annual Marketing & Communications Plan. This will include plans for the marketing and communications budget, demonstrating value for money and return on investment.

Primary responsibilities:

- Responsible for creating, implementing and measuring the success of:

- a comprehensive marketing, communications and public relations program that will enhance the Organization's image and position within the marketplace and the Industry, and facilitate internal and external communications; and,

- all Organization marketing, communications and public relations activities and materials including publications, media relations and so forth.

- Managing and Implementing communications plans to increase brand awareness and recognition for the organization.

- In conjunction with the management team, create, adapt, improve and optimize web communication for SSA.

- Manage the corporate website ensuring content is up-to-date and that the appropriate SEO is in place for maximized visibility.

- Responsible for creating white papers, case studies. Designing and executing newsletters, magazines etc.

- Recruitment and maintenance of media partnerships

- Responsible for scanning business Landscape - industry research, trends etc

- Print and Social Media

- Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales

- Identify appropriate print and social media channels for targeted campaigns

- Transform content to ensure easy sharing with social networks

- Continue to build and maintain SSA's strong online reputation, and be its biggest advocate in the print and social world

- Manage the - facilitation- of key social media

Educational Qualification:

- Graduate preferably in Economics.

- MBA degree in marketing, communications and/or related field from Tier 1 or 2 college

Location: Mumbai

Desired Candidate Profile:

- 3-8 years of marketing communications, Brand and PR experience. Having demonstrated expertise in corporate positioning and messaging

- Experience of managing budgets and maximizing their effectiveness

- Working knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy.

- Ability to work with agencies to create corporate videos, etc.

- Have experience in content development, making presentations, industry research, tracking economies. As well as published articles, blogs, written magazines etc

- Have experience in managing B2B marketing through road shows, CXO forums, online community building etc

- Experience in overseeing the design and production of print materials and publications

- An ability to work independently and take decisions - but know when to seek guidance and deliver to deadlines

- Proficiency in MS Office Suite

- Copywriting and copyediting

- Strong written, verbal, analytical and interpersonal skills

- The ideal candidate will be smart, creative, highly motivated, quick learner, self-starter

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