We are looking for a Senior Product Manager for a healthcare giant.
Job location is Gurgaon.
Candidate needs to have 5-7 yrs of marketing and product mnagement exp in the healthcare domain.
CTC Slab - 15-20Lp.a
Senior Product Manager (PM) is responsible for brand establishment through sales force based on his/her ability to execute - from Market Orientation, Market Research, Segmentation, Positioning, Pricing, Buying process & then preparing a final marketing plan with various activities to be implemented in the Market place.
Responsible for evolving the Portfolio strategy
- To segment healthcare market, identify needs of different segments, design local customer approaches / marketing mix for each segment based on profitability indices.
- Identifying target audiences, planning marketing activities to achieve brand awareness, estimations & executing promotions to ensure product visibility to enhance brand image & driving volumes.
- Design implementation / roll out plan for promotional programmes with the help of sales teams; this will include promotion/publicity programmes of the Business including CME’s, participation in conferences etc.
- Design, commission and distribute educational and publicity material as per planned support.
- Develop Brand plan & strategy based on marketing matrix like growth, market share, market size & evolution index
- Identifying target audiences, planning marketing activities to achieve brand awareness, estimations & executing promotions to ensure product visibility to enhance brand image & driving volumes.
- Achieve financial objectives in terms of top line/bottom line & investments
Pleases end your resume to priyanka@trinau.com
