Business strategy

- Know the customer: Deeply understand customer behavior, develop new customer insights

- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.

- Know the competition: Understand on-line and off-line players. React as and when necessary in an appropriate manner

- Think like an owner!

Pricing

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Marketing

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels – SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and E-mail marketing – identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Merchandising

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time.

- Design the store, identify parameters relevant for customers to make decisions and ensure catalogue richness

Promotions

- Create promotions to drive revenue and margins

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine’s day, etc.)

- Work with buying and inventory planning teams to reduce inventory where needed

- People leadership

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals

Desired background

- Educational background – should be from premier institutes

- 3-9 years of work experience in a marketing role (e.g. Brand Management role in a premier FMCG company)

Desired Competencies

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

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