Sr Manager - SEO - eCommerce

Organization: Top E-Commerce MNC

Position: Sr. Manager SEO

Experience: 5+ years

Location: Delhi/NCR

Job description:

- Responsible for the creation of information architecture of the website and SEO future proofing.

- Researching and resolving HTML code and content, link architecture and navigation issues

- Generate Product Requirements Documents and wire frames for SEO product enhancements on our websites.

- Continually monitoring organic search rankings to increase traffic and sales

- Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies

- Report on the overall SEO health of our web properties and rolling up SEO reports in a meaningful way

- Researching keywords using tools.

- Maintain Blog and Forum which should be regularly updated.

- Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.

- Stay on top of current search engine news, trends, SEO practices, and emerging items of interest

- Work with editorial and marketing teams to drive SEO in content creation and content programming for our websites.

- Work on decoding Search engine Algorithm through small/controlled/measurable experiments.

- Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments

- Help the team to look beyond traditional SEO and deliver high quality output to take SEO to next level

- Lead a team and mentor them in the ways of organic search tactics & advice on best SEO practices

- Support to the Collaborating LOB by taking ownership of the project undertaken.

Desired Skills and Experience:

- Strong knowledge of Search Engine algorithms & ranking strategies.

- Internet savvy-(Knowledge on all aspects of website -(text, graphics, images ,designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce))

- SEO software and tools

- Web analytics

- HTML (Tags, basic level coding, tool Dreamweaver)

- Blogging/Social (creation and maintenance of blogs ,participation in forums, active on social network sites, profile creations etc)

- Design/Development (should understand UI/UX from a user point of view; use simple coding with standards (flexible and scalable).

- Content (should be able to modify and optimize content as per SEO requirement)

- Online promotion (various other mediums (web directories etc), should be known to link building activities)

- On page/off page optimization