Upgrade to Pro Member
Sr Manager/Manager - Banking Alliances & Marketing - eCommerce (8-10 yrs)
Senior Manager / Manager – Banking Alliances & Marketing eCommerce
Job description:
Strategic Partnerships & Alliances:
- Developing and maintaining Business Alliance with Banks, Hotel and Media Companies.
- Establish and manage existing alliances and partnerships, explore new ones to increase the organization’s reach and revenues covering all B2C / B2B / B2E partnerships
- Gathering market intelligence, analysis industry trends and developments to formulate policies, strategies and action plans to enhance business.
- Build and maintain partners across Mobile eco-system
- Managing New Business alliances & Partnership Programs
- Product development and promotions
Marketing (ATL / BTL):
- Managing ATL (TV / Print & Radio) / BTL (On ground activation) for the organization.
- Strategizing, Designing and executing marketing strategies & campaigns to drive & deliver the business plans.
- Working closely with Creative Agencies / Media Buying Agencies / Production houses / Broadcasters to ensure timely deliveries
- TVC creation as per brand standards and marketing plans and schedule.
- Responsible for bringing offline / online associations which enables the business to reach out to the right audience and optimize the usage of the internal properties provided
- Handling Events, Brand Activations & Outdoor promotion
- Strategizing, Planning and executing whole Media Plan / Budgeting / Target Audience / Media / Properties / Communication for Product Promotion
Desired profile :
- 8+ years of work experience covering Alliances and Strategic Partnerships, ATL, BTL, Product Promotion, Branding and Advertising, Marketing, eCommerce Strategy and Development, Relationship Building, Vendor Management, Social media marketing
Year of experience : 8 - 10 years
Ctc : 12-15
Industry background : Travel, tourism, Media, Consumer, Service industry
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
