Function – Marketing

Position – Senior Manager Digital Marketing

Location - Gurgaon

Education –

Eligibility -

The candidate should have about 6 years of experience in the online space, prior experience in digital agencies as well as a strong understanding of brands/ communication will be preferred.

Job Description –

Planning, implementation and monitoring of the online marketing/ visibility strategy for Aviva India

- Support brand and product visibility through display campaigns

- Implement and monitor social media strategy

- Lead the agency /publisher relationship

Own the traffic targets for the Aviva India website

- Monitor implementation of SEO and lead capture funnels

Generate insights/ opportunities basis mining of online MIS, researches and trends in the online marketing space

- Monitor competitive activity and optimize Aviva’s plans accordingly

Work Relationship-

The position will require regular interaction with the media and creative agency for online campaign development and optimization. While the candidate will work in the brand team, he/she will need to frequently work cross functionally to champion the cause of digital marketing.

The candidate should be a self motivated individual with prior experience in leading cross functional projects and teams.

Key Skills –

- Planning, implementation and measurement of display campaigns

- Leading social media strategy and it’s execution, including understanding of the landscape and its evolution

- Strong understanding of Search (Google) and the opportunity and interplay between SEO and SEM to maximize traffic

- Lead/ Acquisition based campaigns run online, especially in the financial category

- Understanding and prior usage of Google Analytics, Comscore, Facebook Insights, Google Ad words, and other tools for online measurement, insights and optimization

Please send your resume to Mita.Upadhyay@avivaindia.com