Sr Manager - Brand Communication - BFSI

Essential Responsibilities:

- Actively support key business initiatives: Portfolio, e-Commerce, Social Media, Media Relations & New Product Development

- Design & Implement ATL/BTL Campaigns as per business need

- Work across all functions to ensure effective customer communication

- Management of Creative/Media Agencies

- Media planning and buying

- Continuously track brand health parameters and monitor awareness, consideration, preference and brand imagery

- Drive visibility for brand across

- Partner outlets where Card has a tie-up

- Co-brand partners

Desired Characteristics:

- Ability to think clearly & get the right communication for the business

- Good analytical skills

- A good listener with ability to respond to results and consumer research

- An excellent communicator, both verbally and in writing

- Ability to work well with a wide range of people from different parts of the business

- Ability to manage different projects at the same time

- Organized and methodical