Sr Manager - Brand Communication - BFSI

5 - 10 Years

Delhi NCR

Posted 9 years ago

#Media Planning #Media Buying #Media Relations #Marketing #Campaign Management #BFSI Marketing #Online Marketing #Brand Management #New Product Development #Social Media

Urgent opening with leading company in Banking Industry.

Designation: Sr Manager - Brand Communication

Experiences: 5 to 10 Years

Education: MBA

Essential Responsibilities:

- Actively support key business initiatives: Portfolio, eCommerce, Social Media, Media Relations & New Product Development

- Design & Implement ATL/BTL Campaigns as per business need

- Work across all functions to ensure effective customer communication

- Management of Creative/Media Agencies

- Media planning and buying

- Continuously track brand health parameters and monitor awareness, consideration, preference and brand imagery

Desired Characteristics:

- Ability to think clearly & get the right communication for the business

- Good analytical skills

- A good listener with ability to respond to results and consumer research

- An excellent communicator, both verbally and in writing

- Ability to work well with a wide range of people from different parts of the business

- Ability to manage different projects at the same time

- Organized and methodical