Sr Manager - Analytics - FMCG

Senior Manager Analytics

MNC FMCG

Location NCR

CTC 25l+

Role summary:

This Insights role will lead the critical Analytics Portfolio tools of Nielsen/ HH panel towards ensuring critical Business Planning/ development of share / distribution and revenue management strategies working closely with all key functions within the company.

- This person will be responsible for leading Share consciousness across the organization by helping leverage Nielsen information for Business planning. Mine Nielsen and Analytics to answer key business issues

- Triangulate Nielsen/ HH Panel analytics across the portfolio to arrive at robust Category / Brand trends

- Lead analytics work on the portfolio including Share modeling / MMM

- Lead analytics on Pack price and support the revenue Management team in developing a robust architecture

- MBA/ Master’s Degree with approx. 8-12 years of work experience in Insights/ Analytics / Planning

- In-depth knowledge of research practices, tools, techniques and preferably a marketing orientation having translated research to insights or answers to decision making for a business.

- Strong project management and data interpretation/ analysis skills

- Ability to integrate multiple data sources into a coherent story.