Sr Executive/AM - Marketing - FMCG

Job Description:

This position is responsible to deliver rating & reach through ideas & marketing campaigns (digital, on ground & on air) for current & new shows.

- Plan for launch & communication of Non Fiction shows

- Ideate on launching shows through non traditional mediums like Digital, Mobile and New media.

- Analyze data and make recommendations to programming with the aim to boost show performance

- Work closely with the Digital & On-Air Promotion team to ensure consistency of creative in all the communication

- Work with content engine during development of new Non Fiction shows.

- MBA/PGDM from a premier B School

- At least 2 - 5 years of experience in marketing (preferably Ad agency and/or digital agency)

- Should have seen and understood the other elements of marketing, like branding, consumer insight, consumer engagement etc.

- The candidate should understand Hindi youth market.

- Should be passionate about TV

- High on perseverance

- Eye for detail and a sense of good creativity