Sr. Brand Manager

Location: Mumbai

Experience: 4-7 years

Industry: Pharma

Please send your resume to anitap@ikyaglobal.com

Designation : Sr. Brand Manager - Innovation

Location : Mumbai

Essential qualifications : MBA –2002-2007 batch

Experience : 3 years + overall experience and specifically in Brand Management having a comprehensive brand architecture, consumer research, innovation, NPD. FMCG background essential.

Band : 3A

Critical attributes / qualities :

- Entrepreneurial and Business orientation

- Expertise in consumer understanding and generating consumer insights

- Ability to understand and translate briefs - consumer & business - into actionable objectives and ensure its delivery

- Exhibit structured thinking and methodical orientation to set systems and process for greater results efficiency

- Strong self-development attitude combined with ability to lead and mentor team members

Brief Job Description

- Plan and develop category and consumer concern expertise with clearly defined short-term and long term brand(s) goals

- Design processes and measures to enable building detailed consumer understanding and strong consumer insights

- Lead, develop and optimise NPD funnel for assigned categories in line with defined metrics/benchmarks as well as business objectives for the brand(s)

- Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver brand(s) objectives

- Build self and team capabilities on structuring, strengthening and delivering an 'outside-in' thinking

- Lead and manage alignments on all strategic initiatives in assigned categories from all relevant stakeholders

Preferred age group : 28-35 years

Reporting Officer : Marketing Manager - Innovation

Please send your resume to anitap@ikyaglobal.com