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22/10 Executive Search Leader
Head (Leadership Hiring) at Global Leadership Hiring/ Senior Level Recruitment Firm

Views:23134 Applications:1001 Rec. Actions:Recruiter Actions:132

Sr Brand Manager - Foods/Oil - FMCG (6-12 yrs)

Mumbai Job Code: 269672

Client: One of the Largest Food FMCG Company in India

Position: Senior Brand Manager (Foods/ Oil)

Location: Mumbai

Reports to: Marketing Head

JOB REQUIREMENTS

DESIRED PROFILE

- MBA from (Top B School) / Premier B School/ Tier 2 B School with 10-15 years of exp in Pure/traditional Marketing & Brand Management in a FMCG Company

- 10 - 15 years in Marketing & Brand Management in Food Category of a good FMCG co and atleast 5-6 years in a position of similar responsibility

ROLE OBJECTIVE

As SBM (Foods), the incumbent:

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Co. while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Co. to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of Co. brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

STRATEGIC

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Drives the formulation of marketing strategy of Co encompassing all brands.

- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.

- Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

- Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.

- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.

RESPONSIBILITIES

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brandwise budget vis-- -vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Develops systems across brand teams which facilitate better MIS and synergy of operations.

- Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.

- Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another.

- Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.

- Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

- Ensures adequate motivation and retention of all employees through effective leadership and grooming

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

KEY INTERFACES

- Media Manager: For all media related issues

- Manager - New brand development: For all new brand launches and market testing

- Sales: For planning promotions developing marketing strategy and to et market feedback

- R&D: For new product development

- Corporate Communication: For standardised brand properties and aligning of individual brands with the co brands & business focus

- Market Research Agencies: For market feedback on Company's products as well as competitors- products and strategies

- Marketing & Branding Consultants: For developing Marketing and branding initiatives

- Advertisement & Media Agencies: For all advertisement, endorsement and media related issues

DESIRED SKILLS

- Media relations

- Marketing Strategy

- Branding

- Sales

- Advertising / Promotions

- Planning & organizing

- Strategic Thinking

- Communication

- Leadership

- Creativity

- Analytical ability

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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