New product launch presentation defining the product, its key USP, Marketing communication/initiatives, placement plan & sell through plan :-

Define/provide inputs on the Life Cycle of new product to be introduced

Provide inputs & suggest new product on the basis of Market demand & identified gaps basis competition working

Design the Packaging Strategy of the brand as per the decided category clearly stating the guidelines to be followed - Label/User manual/MRP stickers

Inventory Management : -

Tracking stock & suggesting corrective action in terms of liquidation plan for the models

Defining the Brand/Brand Values :-

Coordinate with Marketing agency to develop a robust Brand Strategy that defines the brand, objectives, stating the target segment, defining the role, Brand identity, positioning , Brand Guidelines & Brand character

Prepare written briefs for the creative development of various marketing initiatives in terms of Product Packaging, Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines.

Suggest & develop marketing plans for states based on the sales plan in coordination with Media Agencies

Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company

Marketing Activities to weighed on the effectiveness in terms of return on investment (Sales/Visibility/Brand building)

Engaging the channel with innovative schemes/programs that build motivation to the sell

Finalise a PR agency to initiate the brand /Product presence on the PR platform

Develop tools of trade in terms of Product catalogue, Product Pocket card, Rate card for the sales team

Provide updates to sales team/business partner by mail/SMS in terms of New launches, product availability, product features & top selling model

Coordinate with the Agencies to develop a new website in terms of creative & content

Search engine optimisation (SEO) - Keeping track of improvement in Ranking of company website on the search engine

Keeping tab of activities of the Digital agency in the social Media Platform (Face Book & Twitter)& suggest areas of improvements :-

Product strategy

Competition tracking & analysis to align marketing

Product gap analysis

Product & communication initiatives with the market requirements

Keep track of new product launches of competitors, working on the import data & detail out the effect on current product line up

Tracking of Marketing activities in terms of ATL, BTL & schemes

New product launch - Competition comparison

CANDIDATES FROM -- FMCG / DURABLE / ELECTRONIC / TELECOM / LUGGAGE / LIFESTYLE BRAND / LUBRICANT / TYRES PREFERRED

1ST PREFERENCE -- MUMBAI BASED CANDIDATES

Narayan Iyer ( 098191 47645 )
PAN INDIA RECRUITER
Mumbai

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