Sr Brand Manager - FMCG

Role: Sr. Brand Manager

Description :

- Decide the marketing mix and finalize media strategies to drive optimum demand across all cities/products

- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives

- Act as an interface with the Media agencies and vendors to ensure implementation of ATL and BTL campaigns

- Work to identify the best RoI initiatives to build awareness and encourage trial across channels - Print, Radio, SEM, TV, etc

- Design and execute consumer research across the company and specific categories

- Work with the Director - Marketing to build the overall brand vision, guidelines and positioning

- Work with the city teams to ensure that their local marketing and sales requirements are met

Required Skills:

- Self Starter

- Strong understanding of consumer behavior

- Strong analytic skills

- Ability to work in a dynamic, high growth environment

- Ability to work in a fast changing environment

- Strong understanding and experience on shaping and building a brand

Compulsory Requirements :

- A minimum of 1+ years of sales & 1.6 - 2+ years of brand management experience in Reputed Top FMCG or a Consumer product co.

- ATL / BTL experience must. (ATL exp very compulsory)

- Experience in driving consumer research

- Ready to travel to various cities to initiate various strategic level marketing activities

- Tier 1 B-Schools (full time)

Kindly apply only if your profile is as per the requirement above. No Junks please.