Urgent opening- Senior Area Sales Manager for a leading confectionary company in India.
Job Title: Senior Area Sales Manager – Modern Trade (Sr ASM - MT)
Category: Sales
Location: Hyderabad / Chennai
Reports to: Modern Trade Sales Manager
Qualification & Experience:
- MBA with 3-4 years experience in the field of Sales- Modern Trade. (MBA- Ideal candidate should be from 2007/08 batch of premier B school only and currently working in FMCG company)
PURPOSE OF THE ROLE:
To define your area plan, managing multiple channels and formats and the field force. Leading the market activations and the field activities, which will deliver your area strategy at the point of purchase?
SPECIFIC ACCOUNTABILITIES:
1.Defining Area, channel and format plans, opportunities for growth, boundaries and constraints
2.Analysing territory workload and assigning resources to territory, ensuring that company/brand is well represented in customer outlets
3.Authorising and monitoring the customer contact schedule
4.Generating different initiative scenarios, defining field action plan(s), setting and communicating field objectives and tracking results
5.Orchestrating In-store objectives, overseeing product placement, display and distribution, pricing and promotions activities
6.Leveraging internal and external stake holder relationships to drive critical business objectives.
7.Ensuring field force capability to deliver consumer objectives and achieve financial and strategic targets
8.Evaluating field force performance with a view to making improvements or changes that will build capability, coaching individuals and teams, dealing with performance issues
9.Building and maintaining effective customer relationships and carry out Area customer review to access and enhance performance
THE IDEAL CANDIDATE
The ideal candidate would come with the following:
a)Experience in Managing a territory & team (Should be handling a Sr. ASM kind of role)
b)Understanding of In-Store growth levers
c)Knowledge and understanding of customer marketing interplay.
Customer/ Shopper Mktg Initiatives to include promotions, new products and pricing
d)Negotiation and customer management skills
e)Understanding of Cost to Serve elements
f)Understanding of Gross to Net management
g)Ability to manage team(s) with Strong coaching ability
h)Strong understanding of Modern Trade – Sales & Distribution Model
KEY PERFORMANCE INDICATORS
Success in this role will be measured through a balance of qualitative and quantitative performance measures that are aligned to the strategic imperatives of the sales function. These will form part of your annual objectives:
1.Category volume achievement
2.Market Share
3.System Hygiene
4.Like for Like store growths
5.New Brand Performances
6.Distribution Efficiencies
7.Retention, engagement and incentive earnings of your team
8.Learning and development initiatives for Sales Executives and for the indirect field-force
9.Liasoning with Branch and HO Logistics to ensure adequate stock
Interested candidates can send CVs to koppula.prathibha@randstad.in along with the details of current location, current company, designation, reporting manager, current CTC, expected CTC, willingness to re-locate, notice period
Prathibha Rao
Consultant CRD
Randstad India Ltd
4th, Floor Tech Web Centre
New Link Rd, Oshiwara, Jogeswari (W)
Mumbai - 400 102. India
www.randstad.in
