Please find below the brief of the position open with one of our client:

Role and Responsibilities:

- The ideal candidate must have extensive social media experience. This means the person is actively participating in a wide variety of social media activities such as blogging, micro-blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world.

- Work closely with the Group, Experts panel and the Lead Partner to execute effective conversations across relevant channels & platforms thereby building the program

Interaction with the experts:

- On-board new Experts into the program

- Ensure all expert social profiles are properly claimed, optimized, promoted and managed

- Partner educates the Experts panel on incorporating relevant social media techniques into the corporate GTM culture, experts to manage and engage in healthy social media practices

- Hold monthly 1:1 feedback with each of them and annual all-hands with the group, to track best practices, frequently asked questions, discuss activity metrics, and potential business opportunities

- Provide a first-level support for any question that the Expert might have in the completion of their duties

- Ensure that all knowledge is captured in case of the departure of an Expert from the program

Interaction with the Social Media Lead Partner & reporting:

- Measure and report the impact of social media on the overall marketing efforts (Publish daily, weekly, monthly dashboards and reports)

- Escalate 2nd level questions if necessary with the Social Media Community Manager

- Update if necessary the knowledge base: frequently asked questions

- Update the CRM with identified contacts (TBC)

Interaction with Content suppliers such as PR & Marketing:

- Work with the PR and Marketing teams of Group and countries to get content and identify channels/ websites/ platforms that the experts can then use in their specific field

Interaction with Social Media conversations:

- Be knowledgeable about and use tools that help listen, monitor and analyze the conversations.

- Exercise utmost discretion to identify threats and opportunities in user generated content

- Understand how to react with the Expert using the right channel, source, content, timing

The role’s success will be measured through KPIs on:

- Individual performance of the Partner

- Partner’s team performance with the experts

- Overall performance of the ExpertConnect program

Sample KPIs:

- Increase of the expert’s reach

- Making sure that the expert has a certain level of published items per year

- Enabling the expert to grow his network online and offline

- Facilitating the expert to get a certain number of leads out of the participation in social media

- The community manager’s success will be closely linked to the success of the experts.

Location: Mumbai

Experience: 2 to 5 years

Primary Skills (Must have):

- 3-5 years social media marketing experience with a Tier 1 IT Services organization, where social media should have been a core role. Or experience in social media in other industries like media, agencies or Fortune 500 companies (in which case technology should be an interest area or a passion).

- Demonstrated creativity and documented immersion in social media (you will be asked to share the links to your own accounts)

- Understands social media universe including YouTube, Facebook, Forums, Twitter, Slideshare, LinkedIn, Wikis, blogs, etc. We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels

- Proficient in any social media tools (ex: TruPULSE, Radian 6, ScoutLabs) and techniques; Proficient in SMMS (social media management system)

- Knowledge of SEO-think including basic keyword research

Candidate Attributes:

- Great inter-personal skills

- Has excellent verbal and written communication skills in English and an ability to work individually on a project or in a team environment

- Ability to communicate results to management in a fast paced environment

- Willing to perform amidst ambiguity

- Ability to handle multiple projects simultaneously while meeting deadlines

- Proficient with Microsoft Office products

- Excellent time and project management skills

Please share your updated resume asap for further process.

Jagjit Kaur
Key Account Manager - IT
LG-11, Somdutt Chambers-1,
5, Bhikaji Cama Place,
New Delhi-110066

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