SkillSpeed - Chief Marketing Officer

Head of Digital Marketing / CMO

Location: Bangalore.

Reporting to the CSO or the CEO

Role Description / Key Responsibilities:

- To head the entire online and digital marketing function

- SCM, SCO, Retargeting and Affiliate marketing

- Customer segmentation and targeting

- Brand Management

- Media and PR

- Brand promotion to corporates and education institutions

- Mobile and Web presence management

- Blogger outreach

- Online community building and management

- Online reputation management

- Online campaign design and management

- Driving web traffic and conversion through referrals, offers, etc.

- Web and mobile and design from a usability perspective

Outcomes:

- Innovation in achieving the minimum Cost per lead, and cost per conversion, CTR, page visits, etc.

- Online reach

- Online conversion

- Brand building and perception

- Online reputation

- Lead generation

- Interlocking with the on-the ground sales to achieve maximum impact

Experience:

- A minimum of 10 years of experience in marketing selling software solutions, platforms, consulting, educational courses or enterprise software, eCommerce, or B2C retail.

- A minimum of 3 years in online and digital marketing

- Ability to strategize and execute sales plans for new products and launches

- Demonstrated ability to meet sales targets

- Deep understanding of digital marketing, identifying the target groups, addressing target groups with digital initiatives

- Managing and optimizing cost of sales and customer acquisition.

- Some experience in B2C marketing, Product management and start-ups will be a big advantage

Education: An engineering degree with MBA from a Tier 1 college is a must

Others: The ideal candidate will get a decent salary package and co-founder stocks in the company