Shopper Marketing Manager - FMCG - IIM/SPJ/XLRI/FMS/MDI/JBIMS/SIBM  Purpose of the Role :  - With its evolving portfolio, The Company has identified Shopper Marketing as a source of competitive advantage for the future. This role is responsible for developing and deploying Shopper Marketing initiatives across all portfolios and in trade channels where the organization operates.  Qualification & Experience :  - MBA/PG specialization in Sales & Marketing.  - 4-6 Years experience in FMCG sector.   - At least 2 years as an ASM .  - At least 1 year in a shopper marketing / brand management role  Key Deliverables of the Role :  - Lead Category/brand forward Shopper In-sighting initiatives to deliver on strategic business issues/opportunities and become a significant input into 3 & 5 year organizational strategic business plans.  - Lead Channel forward Shopper in-sighting initiatives to help develop Company's capability in new channels and help engineer channel specific solutions for categories / brands.  - Lead category management and assortment analytics initiatives with key retailers for key Modern Trade dependent Company brands.  - Lead Shopper in-sighting segments on category / brand innovation projects. Build Shopper capabilities up-stream through involvement of shopper in-sighting at NPD concept bundle testing stages.  Build Company's capability to execute shopper projects end to end by developing domestic / international agencies in areas such as :  - Shopper consulting and retail strategy.  - Shopper trending & in-sighting.  - Shopper Retail solutions.  - Shopper execution and metrices.  - Set up processes to streamline the way Company's sales & marketing functions should do shopper marketing. i.e. Set up Company's Way of Shopper Marketing- process module.   - Prioritize business activities and resources for Shopper Marketing team.  Skills and Competencies :  - Strong interpersonal skills and ability to negotiate effectively with major customers on marketing issues  - Strong analytical skills.  - Strong communication and ability to turn insight into action.  - Think & Act Consumer - Understand shopper needs, creates solutions that deliver value to the shopper, Builds a consumer centric culture.  - Seek opportunity - Is entrepreneurial, Understands business, Takes risks.  - Plans for Long-term - Understands emerging trends, plans for long term based on priorities and contingencies,   Reviews and does course correction to stay on course.  Reporting Relationships :  - Upwards - Head Trade Marketing & Shopper Marketing  Other Key Functional Interfaces :  - Internal  - Brand & Customer Marketing Teams  - Insights Team ( Consumer | Product)   - External  - Shopper Agencies ( Research | Strategy | Trends)  - Key MT Retailers  Growth Path & Future :  - Movement as Trade Marketing Manager or Key Accounts Manager in Sales Function.  - Exposure to the Marketing function

Mumbai

Shopper Marketing Manager - FMCG - IIM/SP Jain/XLRI/FMS/MDI/JBIMS/SIBM 

Shopper Marketing Manager - FMCG - IIM/SP Jain/XLRI/FMS/MDI/JBIMS/SIBM  ,Job Description for Shopper Marketing Manager - FMCG - IIM/SP Jain/XLRI/FMS/MDI/JBIMS/SIBM  in FMCG Company in  Mumbai for (4-6) years of experience. Apply Now!

Job Description for Shopper Marketing Manager - FMCG - IIM/SP Jain/XLRI/FMS/MDI/JBIMS/SIBM  in FMCG Company in  Mumbai for (4-6) years of experience. Apply Now!