Manager Talent Acquisition at ShopClues.com
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ShopClues.com - Manager/Sr Manager - Category Marketing - Mobiles - IIM/ISB/FMS/XLRI/MDI (2-5 yrs)
Want to be part of the most disruptive and fastest growing eCommerce Company in India with world-class team, long-term vision, and tier-one VCs backing it
Designation : Manager/Sr Manager Category Marketing (Mobiles)
Location : Gurgaon
- Define and execute go-to-market strategy for new products launches
- Execute marketing campaigns for new product launches
- Ideate and execute relevant marketing plans to increase the sales & revenue based upon the consumer and product insights
- Lead and managed end to end Product Life Cycle (PLC), including product strategy creation, product roadmap, positioning, pricing, promotion, marketing, and product launch
- Responsible for GMV and CM growth through addition of new products and brands to the offerings portfolio
- Conceptualize marketing campaigns across multiple categories involving various Marketing channels.
- Communication & Competitive Research for tracking early trends and future campaigns to help category achieve the next level of growth
- Closely work with Category Heads on Campaign Ideation
- Analyse the results of past campaigns and use the insights to plan more effective campaigns
- Act as an interface between all Channels Owners (Mailers, Affiliates, Display ads, Mobile app, Alliances etc.) and Category Heads.
- Own & Create Category Communication
- Partner cross functionally with creative, content, channels and campaign teams to develop the annual plans.
- Develop accurate projects priorities, schedules and execution plan of marketing campaigns
- Work with Channel Marketing team to drive Traffic on best converting SKUs/Promotions
Desired Skills and Experience :
- MBA from Top B-School
- Seasoned Category Marketing Professional, 2-4 year's experience
- Focus on ideating next big idea for the clusters/horizontal campaigns
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