Company - People Interactive

Location - Mumbai

Department - Product Management

Business Unit - Shaadi.com

No: of reportees - NA

Reporting to - AGM Analytics

Title - Sr. Manager - Analytics

Statistical Modeler

Role

This Analytics position will enable Shaadi.com with analytic insight to solution building using statistical approaches. This position combines strong analytical, statistical skills & technical knowledge of understanding big data systems. In addition, they will be responsible for understanding the functional requirements from product and feature standpoint. The person will actively collaborate with product and engineering teams to implement analytical models within product features.

Responsibilities

- Responsible for data analysis, predictive modelling, statistical testing to support product & marketing functions.

- Develop actionable insights from user attributes & behavioural data and thereby create measurable impact in areas of product performance, site conversion and campaign performance.

- Work in a team of product managers / marketing managers to understand problems and opportunities and tailor modelling approaches to meet the requirements.

- Effectively understand and communicate the benefits and limits of predictive models, optimization, and personalization.

- Measure and analyze performance of marketing models and estimate the impact across various channels of marketing efforts (social, website, mobile, offline, display, SEM, etc)

- Stay current on emerging web analysis methods, strategies and trends and continue educate self on new trends.

- Analyze and interpret data; synthesize information from a variety of sources and zero down the right statistical approach to be used to solve the consumer problem.

- Translate business problems into Analytical problem and analytical output to business decision.

- Should be able to independently test, implement and validate scoring models

- Able to work with large volumes of user demographic and activity data

- Manage multiple modelling projects simultaneously.

- Should independently work on projects like Recommender Systems, Fraud Detection, Customer Segmentation, Forecasting, Payment Propensity, Product Return Analysis, Matching Algorithms, incremental Impact Models and similar such models.

Requirements

- Bachelors degree in Statistics, Mathematics or Computer science; Masters preferred

- 3-4 years experience in statistical / predictive modelling experience

- Proficient with data mining or statistical analytic tools

- Expert M.S. Excel skills

- Experience in analytical insights and data visualization

- Proven ability to influence cross-functional teams without formal authority

- Demonstrated success in defining goals, formulating approach, building & optimize analytical models.

- Strong communication, interpersonal and leadership skills

- Ability to collaborate effectively in a matrix environment

Good to have -

1. Understanding of BigData systems.

2. Good Programming Skills

3. Mumbai based

4. Quick Learner

5. Positive attitude.

About People Group

While People Group can trace it's origins to the beginning of Shaadi.com in 1996, the Group was formally launched by Anupam Mittal in 2004 to explore opportunities in the Internet & Mobile space. In a few short years the group has earned the reputation for being one of the most innovative businesses in India, having developed brands such as Shaadi.com, Makaan.com and Mauj Mobile.

The group is structured into two different companies - People Interactive and People Infocom.

People Interactive is the Consumer Internet arm of the Group and owns the parent brand Shaadi.com, under which several successful matrimonial businesses are managed. The company also owns Makaan.com, India’s fastest growing property and real-estate site, as well as Fropper.com, a friendship and social networking service.

People Infocom is managed under the Mauj Mobile brand, widely regarded as one of the pioneers of Mobile Internet in India. Today, Mauj Mobile runs a global content and applications platform and distribution business - including the highly popular mobile destination called Mobango - with strong partnerships with Telecom operators and media companies around the world. Mauj and Mobango together drive over one million downloads a day.

People Group has demonstrated consistent growth year-on-year and today operates with over 800 employees across 12 regional and 3 global offices. In addition, it operates 100 Shaadi Centers in 87 Indian cities.

People Group has won the Deloitte Fast 50 India Award for 3 consecutive years as well as the Deloitte Fast 500 Asia Award. It is a recipient of the prestigious Red Herring 100 Asia Award and the Emerging India Award held by CNBC. People Group has also been voted as one of the Top 10 marketers in India by Business Today. People Group won the IT People Award for Excellence in Information Technology and was also selected as one of the Top 10 marketers in the country by Business Today.

Investors in People Group include Sequoia Capital, Intel Capital, Silicon Valley Bank and Citibank.

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