Position – Marketing Head   Organization – Multi Screen Media Pvt. Ltd. (Sony Entertainment Network)  About Multi Screen Media Private Limited:  Multi-Screen Media Private Limited is backed by Sony Pictures Television (SPT) and is India’s leading television network. It comprises of Sony Entertainment Television (SET) - one of India's leading Hindi general entertainment television channels; MAX - India's premium Hindi movies and special events channel; SAB - a family comedy entertainment channel; PIX - the English movie channel; MIX - a refreshing Hindi music channel ,SIX - India’s Premier Sports Entertainment Channel, Sony LIV - the Digital Entertainment Channel, AXN – a channel exclusively dedicated to action and adventure programming; ANIMAX and MSM Motion Pictures. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.  The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India is the distribution arm. Channels in the One Alliance network include Sony, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez ,the premium Sports Channels - Neo Prime & Neo Sports and the Times Group Network channels - TIMES NOW, MOVIES NOW, ET NOW, Zoom  Role Overview  Reporting to the Business Head, this role is a key leadership position within the channel. The incumbent will perform a pivotal role in shaping the channel’s marketing strategy   Key Responsibilities  Overall   - Spearhead the entire marketing portfolio for the channel.  - Develop Marketing / Brand strategy for the channel in conjunction with Programming Leader for the Channel  - Develop a marketing calendar which meets business objectives in conjunction with business head and programming head  - Spearhead the development of strategic brand framework, brand architecture, manifestations and experience  - Develop marketing programme and communication theme to launch, develop and grow the viewership of the properties within the allocated portfolio.  - Drive marketing portfolio of key properties/brands.   - Create and drive innovative PR events around the channel/ shows  Financial   - Budget Management – plan and administer the Marketing budget to achieve maximum impact  - Ensure consistent growth in slot reach  Customers   - Effective management of external agencies & partners – Creative, Media, Outdoor and BTL agencies   - Liaison with internal stakeholders – programming, sales, distribution team   - Provide leadership to internal team and external agencies- media, creative, PR- drive synergy for a cohesive communication output  - Contribute towards increasing the Channel Reach by increasing the sample audience size for promotions of shows/ new launches  People   - Build and sustain a high-calibre team with a winning edge and monitor performance   - Ensure an appropriate environment where people feel empowered to contribute and feel rewarded for the same.   - Energize team members towards achieving stretch goals   - Build a performance driven culture, which is centred on execution.   - Develop learning culture in the team for individual development  Qualifications/ Requirements:   - A principle centred business leader, with great people skills and a passion for excellence   - Good understanding of consumer behaviour and ability to capture consumer insights into relevant marketing programme.  - Strong leadership skills with effective organization and planning capabilities   - Excellent communication skills – written and verbal   - Self-starter with bent for analysis and problem solving   - Team leader with good inter-personal skills   - Understanding of the genre   - MBA from a good B School preferred   - 12 – 18 years of relevant work experience of which at least 5 in a leadership role. Prior experience of handling a large portfolio is essential.

Mumbai

SET India - VP - Marketing 

SET India - VP - Marketing  ,Job Description for SET India - VP - Marketing  in Multi Screen Media Pvt. Ltd. (Sony Entertainment) in  Mumbai for (12-18) years of experience. Apply Now!

Job Description for SET India - VP - Marketing  in Multi Screen Media Pvt. Ltd. (Sony Entertainment) in  Mumbai for (12-18) years of experience. Apply Now!