SEO Specialist - eCommerce

Responsibilities:

- Track, report, analyse and give reports on website analytics and search engine performance of the website.

- Research and Expand the keywords for all the pages of the website as per the brand requirements.

- Assist the development team for following best SEO practices

- Audit and recommend changes in the URL architecture and interlinking of pages

- Work with the content team to drive traffic for specific keywords

- Research and audit competitors to improve the performance of the SEO campaigns

- Assist the PPC advertising team to target and bid for keywords

Requirements:

- Proven experience in SEO practices of an eCommerce website at least 2-3 years

- Understanding of Google standard terms and policies for good search engine optimization practices (Google Ad words and Analytics)

- Experience and understanding of aligning marketing objectives of a brand with its SEO campaign

- Experience in running PPC campaigns for an eCommerce company

- Understanding of key technical terms involved in running an eCommerce website

- Experience with Magento platform will be an added advantage

Salary offered: 8 - 10 LPA