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Senior Role - Marketing - IT Software Firm (7-11 yrs)
Senior Position in Marketing
Scope of Work : Responsible for managing marketing, advertising and promotional staff and activities at Company.
Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.
Job Duties & Responsibilities:
- Develop and lead marketing team/vendors that will develop and execute communications campaigns across digital, print, mail and social media.
- Responsible for development of all elements including concepts, video, visual and copy content; collaterals, media plans and partner selection.
- Develop high quality databases of customers and prospects
- Manage and improve lead generation campaigns, delivering measurable results.
- Overall responsibility for brand management and corporate identity.
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Collaborate with agencies and other vendor partners-
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Qualifications:
- Graduate/MBA in Marketing
- Should have minimum 7 - 8 years of Global B2B Marketing experience in the IT Software industry.
- Intimate understanding of traditional and emerging marketing channels
- Should have relevant industry experience related to services vertical & exposure to the US Market
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Excellent communication skills
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Max Salary : 15lpa
Candidate from Mumbai may Apply
Job Location : Andheri ( EAST) J B Nagar Metro
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Nitesh Amin
ALL ABOUT HR SOLUTIONS
Mobile no ;- 9769213526
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