Senior Product Manager - Consumer Durable Group

The opening is with a leading Consumer Durable Group for their HO in Mumbai.

Position : Senior Product Manager

- To drive business through effective marketing activities including future product creation, increasing market share, growth,

- Brand visibility, profitability and consumer related matters

- Brand Marketing, Product Management, Promotions, Pricing and Events

- Large scale BTL activations for demand generation and New Product development.

- Monitor the designing of new products through competitive intelligence.

- To ensure that profitability targets are met in each product segment.

- Managing Brand marketing, media planning and buying, PR management.

- Monitor the continuous improvement of market share.

- Analyze market trends based on consumer insights, sales volumes.

- Planning & creating roadmaps for communication & media, creatives & products categories.

- Managing all aspects of product marketing including competitive analysis, market forecast and product positioning;

- Defining and managing a comprehensive go-to-market strategy.

- Determine competitive yet profitable pricing strategy for products

- Planning and implementing 360 degree ATL, BTL & Digital Campaigns. Executing the strategy planning

- Managing the entire product line life-cycle.

- Monitoring the designing of new products through competitive intelligence

- Handling and spearheading the entire ATL and BTL promotional activities and controlling the marketing budgets

Please mention your current and expected CTC in Resume