Senior Marketing Manager - Online + Offline - eCommerce

Senior Manager Marketing (Online (70%)+ offline (30%)

Job Description -

Manage day-to-day digital marketing programs, campaigns and processes including budgeting, forecasting, accruals and reporting

Assist in the development of digital marketing plans, programs and scope of service

Lead the tactical implementation of digital media, email marketing, local search and campaign management

Assist in defining goals and KPI's for digital marketing programs and services along with reporting and analysis of those metrics

Be the champion for data driven decisions and insights

Monitor and manage the financial health of the digital marketing programs and campaign activities

Manage all digital marketing vendor relationships, contracts and negotiations

Work closely with brand design, communications, policy, growth marketing, and other teams to execute coordinated strategic campaigns

Desired Skills and Experience:

Relevant digital marketing experience at a top B2C e-commerce company MANDATORY

Entrepreneurial mindset, tremendous drive & ownership, hands-on, high attention to detail

Very strong on analytics, problem solving skills and logical reasoning, extremely data driven

Desire and ability to think like the customer and drive campaigns accordingly

Strong understanding of technology and business

Strong understanding of digital marketing concepts (including performance marketing, remarketing), strategy and best practices

Great understanding of Google Analytics and other key measurement tools