Job Description  Responsibilities  Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).  Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).  Optimize our marketing automation and lead nurturing processes through email, content, and social channels.  Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.  Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.  Create shareable content appropriate for specific networks to spread both our brand and our content.  Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.  Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).  Explore new ways to engage and identify new social networks to reach our target buyers.  Track, measure, and analyze all initiatives to report on social media ROI.  Stay up-to-date with the latest trends and changes with SEO and major search engines & Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.  Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.  Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.  Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.  Requirements  Bachelors/Master's in Arts/Commerce/Science/Technology with minimum 4 years of marketing experience.  Excellent communicator and creative thinker, with an ability to use data to inform all decisions.  Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.  Active and well-rounded personal presence in social media, with a command of each network and their best practices.  Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.   A passion and strong understanding of the industry and our business' mission.  Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.  An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.  Excellent organizational skills to work independently and manage projects with many moving parts.  Past experience with email marketing, leads nurturing, marketing automation, and web analytics.  Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.  Proficiency in email marketing and marketing automation technology.  Highly analytical and able to derive meaning from data through A/B testing and email optimization.  Excellent writer and communicator (in both the written and verbal form).  Past experience in public relations, corporate communications, content marketing, or relationship management.  The ability to work and thrive in a fast-paced, rapidly changing work environment.

Mumbai

Senior Marketing Manager - IT 

Senior Marketing Manager - IT  ,Job Description for Senior Marketing Manager - IT  in Prudentialtech HR Management Services in  Mumbai for (5-7) years of experience. Apply Now!

Job Description for Senior Marketing Manager - IT  in Prudentialtech HR Management Services in  Mumbai for (5-7) years of experience. Apply Now!