Senior Marketing Analyst - FMCG/Pharma/Healthcare

Responsibilities :

Manages projects pertaining to the development and implementation of Marketing Mix Modeling, Power BI dashboards, A/B testing, datamart creation, and budget optimization.

Support third party vendor relationships to ensure that project business requirements are met.

Interact with internal stakeholders, including customer facing teams, internal development teams, and implementation teams.

Analytics: data collection, checking against projects, information, etc.

Requirements :

4-6 years of experience in digital marketing projects

Firm understanding of descriptive statistics for use in data landscaping and analysis.

Experience with Marketing Mix Modeling

Knowledge/background in software industry products, services, and applications

Must possess strong cross-team collaboration skills

High-powered analytical skills; ability to understand concepts and situations

Excellent communication skills; experience working with external vendors

Demonstrated success in adult learning and training principles and skills

Proficiency in Microsoft Office is required

Additional traits :

Curious

Highly collaborative - great listener

Articulate - can adapt explanations of scenarios, implications, etc. to an audience

A learner - confident enough to learn & grow