Senior Manager - Product Marketing - Healthcare/Pharma

Job Title : Sr Manager - Product Marketing

Department : Marketing / Products

Location : Mumbai

Reporting Structure :

Functional/Administrative :

Chief Marketing Officer

Role Objective :

- Create & Enhance Digital Assets for improving Marketing Effectiveness.

- To create layer Consumer reach & engagement

Primary Responsibilities :

The primary responsibilities of the role are as follows:

- Planning, Designing and Developing E-strategy - Business Impact

- Creating digital platforms for all lines of business to enhance efficiency and aid customer experience.

- Managing the entire product line life cycle - from strategic planning to tactical activities.

- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.

- Close interaction with software engineers and web designers during the entire product lifecycle from design, prototyping, implementation, QA to maintenance.

- Monetization in online space by means of Branding & Digital Marketing.

- Building Online Reputation (Branding), E-Marketing (Online/Digital Marketing), Alliances, Associations and Tie-ups.

- Collaborating and reaching mobile users, managing SMS Campaigns and WAP enabled website.

- Analyzing potential partner relationships for the product.

- Well versed with Web Technologies

- Well versed with Mobile Technologies

- CRM & Loyalty

- M & E Commerce Product Development

- CMS

- Data Analytics

Key Skills :

Excellent product development knowledge.

- Strong business analysis skills.

- Strong communication and presentation skills.