Senior Manager - Marketing Analytics - SAS - BFSI

Responsibilities :

- Provide expertise and support in developing and implementing analytics solutions to support Products and Client Segments.

- Embed analytics in the business so that campaigns drive income as per Retail Clients Strategy and P&L targets, specifically:

- Client segmentation

- Client Lifecycle Management ( Acquire and activation, Cross Sell/Up Sell, Retention & Win-back)

- Enable scientific "test and learn" for direct to client campaigns

- Leads and trigger development from both segmentation and propensity models

- Pricing analytics and optimization

Qualifications & Skills :

- 7+ years' experience in roles at an executive level ideally including experience covering Product analytics, Marketing analytics, data driven marketing and project management across a range of Portfolios and/or Industries

- Strong in statistical techniques and propensity modelling

- Sound understanding of analysing large volumes of data

- Understanding and practice of digital analytics an advantage

- Very strong SAS, SQL and Excel/VBA skills

Divya
Consultant
Please contact me @ 8904019862