Senior Manager - Marketing Analytics - BFSI

Discipline - Banking

Subsector - Analytics

Location - Delhi NCR

About our Client - Our client is one of the largest asset management investors. It was established in 1969 and manages all significant asset classes for institutional and retail investors in long-term savings products. Our client and its subsidiaries employ over 6,500 people in 23 countries managing approx. US$300 billion worldwide.

About the department:

- The Marketing Analytics function is based in India and supports worldwide Investment's sales and marketing teams across the globe.

The key objectives of the function are:

- To develop deep customer insights for our businesses helping them segment and target customers more effectively

- To develop market and competitive intelligence in our key markets to help shape our business planning in those markets

Job Description: As a Senior Manager within the marketing analytics team, you will be expected to play a role in developing the marketing analytics capabilities for the European businesses.

This will involve:

- Working with specialists to deliver statistical analysis required to solve business problems

- Designing solutions and developing insights through analytics

- Interpretation of results and segment analysis

- Engaging with sales and marketing colleagues to review, challenge and refine the results

Specifically responsibilities will include:

- Identifying Opportunities

Developing, directing and delivering solutions :

- Works independently on complex statistical analysis such as response and look-alike modeling, long-term value modeling, sub segmentation, marketing optimization, experimental design, complex campaign analysis, and strategic analysis

Coaching, guidance, and mentoring :

- Provides mentoring, coaching, and consulting advice and guidance to staff, e.g. analytic methodologies, data recommendations

- Developing/evaluating tools, methodologies or infrastructure

The Successful Candidate: As a successful applicant, you need to have :

- Academic Qualifications Masters in Economics/Marketing Science/Econometrics. Mathematics/ Engineering

Experience :

- Atleast 8-10 years overall experience preferably in Financial Service industry

- Hands on experience in Statistical Modeling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

- Hands on experience with SAS and R

What's on Offer: As a Sr.Manager/Sr. Specialist, you get to manage a large portfolio across their European geography.

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