Senior Manager - Marketing Alliances - eCommerce Mobile App

The opening is with a leading business house (eCommerce mobile app) for Marketing Alliances.

Position : Sr.Manager - Marketing Alliances

Location : Mumbai

Key responsibilities :

1. Build consultative co-marketing partnership models leveraging data-driven insights and knowledge gleaned through various digital analytics platforms (Localytics/ GA/ comscore/ Distimo), as well as deep understanding of partner's business models and their consumer journey.

2. Build and run deep rooted partnerships with all leading app and digital ecosystems like browsers, app stores, publishers, utility apps, ecommerce etc.

3. Build co-marketing partnerships into brands with large consumer base for user growth in AVOD business and with affluent consumer base for subscription growth in SVOD business.

4. Keen follower of technology and upcoming tech trends wrt to apps, hardware, OS, payment gateways, etc.

Qualification:

MBA with 8+ years of relevant professional experience in building and distributing great digital products

Required skills :

1. 8-11 years of experience in Marketing Alliances / Branding Alliances / Online Partnerships / Strategic Partnerships / Strategic Alliances / Strategic Initiative / Business Alliances.

2. Experience in technology product marketing a must (preferably in the smartphone apps domain). Should have good exposure to both tech and non-tech marketing.

3. Familiarity with digital marketing campaign management, and reporting tools.