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24/07 Rohit Gupta
Co-Founder & Director at Maquette Consulting Group

Views:4713 Applications:200 Rec. Actions:Recruiter Actions:77

Senior Manager - Marcom - eCommerce - IIM/MDI/ISB/FMS/TISS (3-6 yrs)

Bangalore Job Code: 240578

Apply only if you passed out from Tier-1 College Only.

We are looking for a Lead - Marcom for one of our eCommerce client,

Work Location : Bangalore

Build a strong brand with great consumer connect by managing brand communication across all channels, PR, Events and Consumer Activation.

KRA's :

- Design strategies for increasing the brand salience in the most efficient and effective manner

- Plan and implement the marketing communication mix across all channels

- Use consumer insights in terms of media consumption and shopping behaviour

- Translate them into an achievable roadmap/action plan

- Work closely with external agencies for developing and executing all forms of brand communication

- Oversee all operations of marketing communication activities with an emphasis on process seam lessness, quality, consistency

- Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media

- Conceptualize and deploy impact full consumer activation campaigns using offline and digital

- Responsible for delivering target ROI of all offline brand-building campaigns

- Work closely with PR agencies to maximize visibility and generate Buzz

Skills :

- Strong analytical and problem-solving skills. We require an out of the box thinker with a high innovation quotient. The person should be comfortable working with large amounts of data and have the ability and skills to draw meaningful conclusions.

- Ability to measure performance via consumer analytics and improve results by solving for root cause

- Strong critical thinking skill

- Very good project management skills

- Good team player and the ability to work with a wide cross-section of people

- Impeccable attention to detail, passion for processes and systems

Experience :

- 3 - 6 Years of Exp. in MARCOM

Prior experience in handling ATL marketing / Innovation for a brand ideally in FMCG/Telecom. Hands on experience in overseeing large scale BTL programs would be an added advantage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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