This profile will work with the Marketing and Business head to develop & implement a plan that is in conjunction with the overall business plan of the brand Mandatory part of the Candidate profile

- Exposure of 5 - 7 years in handling marketing communication plans with a fair degree of exposure in targeted marketing campaigns, activation, new media and digital assets

- Should possess a full time PG degree/ diploma in Marketing/ Fashion communication from the following B-schools (only from the below list)

FMS Delhi,

Xavier's Institute of Communication (XIC),

SP Jain (SPJIMR)

MDI (Gurgaon)

JBMIMS

NMIMS (Full time course)

IMT Ghaziabad,

Symbiosis Inst. Of Business Management (SIBM)

Symbiosis Inst. of Mass Communication (SIMC)

IIMC, Delhi The people to work with

The People to work with :

Within Organization

- Head of Marketing

- Business head/manager

- Retail and store Operations

- Buyers & Merchandisers

- Visual merchandiser

Outside Organization

- Agencies- Media/Digital/PR

- Partners

- Other brands

- Mall partners

What is that I need to do :

Marketing planning

- Participate in creation of a marketing plan in line with the annual business plan for the Brand

- Marketing plan will span across mediums like- new media assets, Digital, Print, Outdoor, Direct marketing, CRM, Events & Activations, PR etc.

- Manage the execution of the marketing plan in the most effective and timely manner

- Keep an eye on the brand track/performance and other KPIs-

- Track competition marketing and manage innovative ideas as a leader in the category

Customer Acquisition & Engagement

- Mall to footfall conversions through events, activities, promotions and innovative engagement ideas at the stores

- Analyze customer recruitment & engagement patterns with the brand

- Drive the Customer experience as per brand definition & parameters & constantly monitor the KPIs-

- Create a brand saliency amongst the existing customers by driving and maintaining the RFM KPIs- as per targets defined

- Evaluate new media options for customer engagement and experience at the point of sales

Marketing communications

- Creating integrated marketing programs & retail activation programs.

- Ensure brand visibility through the correct media mix, alliances working within defined budgets

- Work with the right set of influencers within the brand environment to create a buzz and positive circle of influence- Young/cool/ living in their space

- Ensure all brand related communication is standardized and in line with the global standards.

- Drive campaigns, contests and online content for Brand's social media initiatives.

Desired Capabilities :

- Good energy levels - with ability to multiple task and deliver desired results with quality.

- Should be able to lead with ideas

- Good analytical skills, ability to use MS Excel effectively for driving Brand initiatives.

- Effective listening & communications Skills - ability to put the point across with simplicity

- Ability to see the larger picture - ability to zoom in & zoom out.

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