Senior Manager - Digital Marketing - FMCG - IIM/XLRI/FMS/SPJain

Education : MBA (Premier B-School pass-out is Must)

Job Responsibilities :

- Building an intuitive interface for web and app and making it universally accessible.

- Entrusted with creating, ahead of the curve, customer centric experience for both prospects and subscribers.

- Understands the digital user journey

- Proficient in web and app analytics, and hence can decide the right targeting, positioning & packaging of what to offer to customer.

- Bridge the technical and business worlds to deliver creative solutions.

- Work with Commercial, Sales, Customer Ops and Content to translate business requirements of acquisition, ARPU and retention into marketing plans and execute on them via features and functionalities.

- Lead agency engagement on production, design, analytics, SEO and creatives.

- Work with technology team to innovate and execute campaigns.

- Drive adoption of technology and spot trends. Drive innovations and demonstrate domain expertise.

- Track competition and industry practice on digital.

- Work intensively with Analytics team to build actionable insights.

- Drive powerful database marketing and contextual intelligence.

- Email marketing

- Measure and report performance of website and campaigns, and assess against goals (ROI and KPIs)

- Evaluate and implement marketing automation tools.

Short-listed candidates will be called directly.