Senior Manager - Digital Marketing - Financial Services/Insurance

Currently working on a Sr.Manager Digital Marketing role with a financial services/ Insurance company to be based in Gurgaon.

Looking for an MBA Marketing with strong hold on Digital Marketing.

Job role:

The role holder is responsible for creating and enhancing brand awareness of the Company as well as increase the market penetration to facilitate growth in business volumes. The role holder is responsible for creating awareness through digital media and hence achieve the super ordinate goal of generating and enhancing business volumes for the Company.

Skills/ Knowledge:

- Planning, implementation and measurement of display campaigns

- Leading social media strategy and it's execution, including understanding of the landscape and its evolution

- Strong understanding of Search (Google) and the opportunity and interplay between SEO and SEM to maximize traffic

- Lead/ Acquisition based campaigns run online, especially in the financial category

Key Performance Indicators:

- Increased business volumes through the Online channel while achieving optimum cost effectiveness

- Differentiated products in the market

- Brand awareness and recall

- Number of leads generated and conversion rate

- Cost per conversion

- Effectiveness of marketing research information

Interested candidates may send their updated profiles.