Senior Manager - Digital Marketing - Education Center

This is regarding job opening with one of the Education center for the position of Digital Marketing- Senior Manager.

Job Purpose:-

The Sr. Marketing Manager assists/develops the communication & marketing strategy, executes marketing campaigns across channels and develops and executes an engagement and nurturing plan for all prospects. The activities involved include - demand generation, lead generation, lead nurturing and lead conversion - with overall support from events, branding and business development activities of the department as well dedicated marketing and communication department.

Job Responsibilities:-

Marketing & Communication:

Planning, developing & Executing effective Marketing Communication for both programmers that should result in high quality lead generation.

Print, Events, Website, Newsletter/E-Books and Other Marketing Collateral.

Digital Channels: Email, Videos, Social Media, SEO/PPC etc

Ensure communication is aligned with the Brand's Vision. Strategize & Lead the Marketing Communication on Digital Channels, most effective of all, for these two programs.

Lead Engagement & Conversion:-

Candidate is responsible for executing effective nurturing programs. She/he also guides and manages the programme associates and managers who handle Inbound & Outbound Call, manages CRM, communication with prospective applicants and online application

The incumbent also engages with potential applicants to ensure they apply to the programs.